With explosive growth over the past decade, this once minor ‘spice-based’ ingredient now dominates headlines globally. As the fastest growing botanical-based supplement, not only is it showing expected promise as Ayurvedic tradition meets modern science, but it is becoming ripe for exploitation.
This year, 2017, is expected to mark yet another success for the category, with new science and new brands participating in the market. Supplement industry leader Len Monheit, seeing the acute need for a single voice and proactive category management strategy, alongside category leaders like Sabinsa, have formed the Global Curcumin Association with a plan to:
Create an objective and united category voice to allow uninterrupted growth based on strong science, transparency and consistency with regard to product quality standards and labels, and a complete and formal education program for raising awareness responsibly, to all stakeholders including government groups, academia, the healthcare community and the industry – globally.